What is CPALead and How Does It Work? - Tips and Tricks

Friday, February 4, 2011 10 comments
CPALead has two main methods for generating income. First up is what they call the Active Survey Display which simply displays a list of all the surveys available in their system. This isn’t very popular, and since there is no incentive for your readers to complete a survey unless you create one by other means, this tool is hardly used at all.

What is CPALead and How Does It Work? - Tips and Tricks


The next method is the Premium Content Tool. This is what sets CPALead apart from other third party CPA networks. It allows you to put a simple piece of javascript on any page of your website which then hides that page behind a survey. If your reader is interested or has reason enough to complete the survey, you earn cash.

A third and slightly less fundamental method for generating income is CPALeads referral program which works like other affiliate systems in that you gain a commission of 5% of the income generated by people you refer to CPALead. Since this is less than most referral systems and drastically less than the 50+% you can expect from ClickBank products, it isn’t really worth spending much time on, but can always net you a few dollars extra.

What are Some Best Practices for CPALead

I’m often asked how people make so much money with CPALead when others make only a few dollars per day and it has to be said that there is a huge gap in the earnings of people who use CPALead. Some people will earn a dollar per week while others will net a thousand or more per day. The difference truly is in the method of marketing.

While the amount of traffic sent to your CPALead page is up to you and you alone, the commission can be affected slightly and the conversion rate will be totally different depending on the action you take. Here are some top tips n tricks to get the most out of CPALead:

1. Use A Splash Page
One of the biggest reasons that people don’t complete surveys is that they don’t understand that doing so will give them access to valuable content. For example, people may link to your CPALead page with something like “Click here for free videos of the new South Park” but when the visitor arrives they’re presented with a survey splash screen. 9 times out of 10 they wont even bother to read the text and you lose a potential commission. This may also happen when users are directed to your page via search engines.

To solve this and greatly increase your conversion rate, add a splash page. On this page put a simple description of the content offered. If you’re offering a video, take a screenshot of it and show this. Next, make sure you detail the steps that your readers must take before getting access to the content. Be meticulous about this, detailing exactly what the user must do and giving as much information as you can.
Finally, add a link to the content page. It is best to add this link after the description so that your readers are more likely to read it before continuing through.

2. Understand That CPALead is a Niche Tool
Many of the complaints I hear about CPALead are from people who are using it on blogs, dating sites or other sites that just wont work with this system. Your readers must have a reason to complete the surveys and so unless you have content people are after you’re not going to make any cash. If you use it on a blog or article website you’re mostly just going to piss people off.
Some good websites to use CPALead with are:

  • MMORPG and browser games where you can offer extra points or bonuses for completing a survey a day.
  • Social networking sites or even forums where you can offer membership.
  • Download sites offering eBooks, images or other files.
  • By far the most profitable sites are video sites. Offering all the episodes of a TV show, for example, then hiding each one behind a gateway is a great way of doing well.
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3. Pay for Traffic
Another mistake that people make is not using PPC campaigns to vastly increase the amount that can be made from CPALead. Since the main factor that determines how much you earn is traffic, it stands to reason that more traffic will equal more profit, right? And the single fastest way of generating large amounts of traffic is via PPC.

AdWords is the most popular of these, but instead I recommend Yahoo! Publisher Network or Microsoft Ad Center (the Yahoo! and Live.com versions of AdSense) because they usually offer equal amounts of traffic for less. So long as you pay less for traffic than you earn back then you will make profit.
Your profit from CPALead can be represented with a simple formula:

Profit = Traffic * Coversion Rate/100 * Commission

So, for example, if your site merits 100 visits per day, your conversion is typically 50% and your CPALead Commission is (and it pretty much always is) 50c, then your CPALead income formula would be 100 * .5% * $0.50 = $25.
So if you’re in doubt or have never used PPC before, work out the above figures using free traffic then find out how much 1,000 hits will cost you via PPC. If the amount of profit you make from 1,000 hits is more than the cost of that traffic, buy. If not, find a cheaper keyword and create content to offer in that niche.

4. Pay for Content
Paying for traffic is probably the biggest and most important step in earning from CPALead, but paying for content can also bump up your profits and lower the time you spend putting things together. The web is awash with sales pages for products which people genuinely want but don’t want to shell out $47 for. If all they had to do was fill out a survey, the chances are they would, right? So why not pay someone $100 to write a couple of eBooks on a popular topic? While they’re doing that put together a splash page and a website to hold everything together. Once you have the eBooks, throw them up and start buying traffic. Viola! So long as your traffic costs less than you earn you should quickly make back your costs.
All considered this may sometimes take less than a week. If you use PLR material you can do it in a day.

5. US Traffic Is Best
CPALead hooks up with companies offering surveys from all over the world but the vast majority are from the US, UK and Canada. Since some surveys are only available to certain countries (most companies only want the information of people in their own country) often times you’re wasting your traffic unless it’s from USA, UK and Canada. If you use the tip above and pay for PPC traffic, this is easy done. AdWords, as well as most other PPC systems, offer an option to only pay for traffic from certain countries or geographic locations. Use it and cut out the wasted traffic.

While CPALead isn’t going to become universal like AdSense and you wont hear much about it, for those who use it correctly it produces vast amounts of easy income. I’ve seen people make several thousand dollars profit per day simply from a couple of eBooks and a lot of PPC traffic. Try it out now and see for yourself.

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